Alleviating poverty ~ clothing for one slum child at a time
By Dian Hasan | September 16, 2009
There are social climbers, and then there are social visionaires. Those who dream of making a difference in the society, giving out a helping hand to bring about social change. Sheeena Matheiken is the latter. Her mission of choice: draw attention to the plight of India’s millions of “invisible” slum children. And she worked for her mission in a most unique way ~ pledge to wear the same outfit for AN ENTIRE YEAR!
And of course being a lady, she’d accessorize, as any lady knows best.
Starting May 2009, Sheena pledged to wear one dress for one year as an exercise in sustainable fashion. Sheena Matheiken’s The Uniform Project is inspiring women to make the most out of what they have in their closets while raising awareness for a cause very close to her heart. Each day Sheena reinvents the dress with layers of other clothing, stockings, socks, covetable shoes, rocking accessories, you name it.
This non-profit organization was founded in Mumbai in 1990 through the volunteered efforts of college students devoted to bringing education to slum children. The Indian government spends an average of $360 on one child’s schooling, of which 80% drop out before reaching the 10th grade. Akanksha vows to spend the same amount on every slum child to afford them a better, more well rounded education.
This entry was posted on September 18, 2010 by frangia eco chic. It was filed under Eco & Sustainable Fashion, Eco Chic, Poverty Eradication & Alleviation, Social Entrepreneurship, Sustainability and was tagged with Eco Fashion, Social Change, Sustainability, Sustainable Fashion.